Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from the Kardashians here.
It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there.
Self-promotion can be hard for many people, however, the kind of self-promotion we are talking about is done with dignity, class and the knowledge to back it up.
However, be warned, if you self-promote and then prove you don’t really know what you’re talking about, you’re going to lose business.
Natural self-promoters know their business backwards and I want to tell you about the three major traits they have and use to build themselves and their businesses.
- The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.
Who can help me meet my goals?
Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.
- Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business. Think about the image you portray. How are you different from your competitors and others in your industry? What makes you memorable with customers?
If you are meeting a lot of people and they don’t remember you once you leave the room, you have a problem! This means you have an opportunity to present yourself in a more memorable way.
There are lots of little subtle changes you can make. Reassess your:
- Business cards
- Company message
- Your picture
- Your wording
Maybe even, your hairstyle. Get some honest feedback from someone who always makes a great impression and ask them for advice.
You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech. These processes can take some honest reflection and taking responsibility and action for the the things you know need changing.
- The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. If someone sees your message over and over they will keep your business top of mind.
- You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.